I viewed this artist work and I found a lot of elements that I liked. First off he is a graphic designer. He does a lot of advertising design. This is something that I am interested in doing later on in life. Kidd's designs are very clean and it has some sort of message to it. I have looked at his recent works and I found a few works that inspired me even more to work harder. Like for example I looked at the superman design he did. The title of it was Rough Justice. I thought looked interesting because there was fading color. Maybe that could be the rough part of the design and the justice could be the part where superman is throwing a punch at something. Therefore in the end Rough Justice made sense to me as the title of the magazine cover. Most of his work is something I would like to do in the future.
His work inspired me to be more of an advertising designer. I liked most of his work because not only did he do his for advertising purposes; there are also hidden messages in his work. So he is forcing us to look deeper into his work and find out what the message is. His work is also very clean and that is something that I am lacking. Looking at Kidd’s work makes me think twice about submitting something before looking at a final time and think what else should I do or what errors do I see.
http://www.goodisdead.com/ (Chip Kidd's Website)
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